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Smart Club Marketing

For health club operators who want great information on taking their marketing to the next level.

Smart Club Selling

For health club operators who want great information on health club sales training.

Smart Club Weight Loss Program

For health club operators who want information on becoming a licensed Take It Off facility.


Great Sales Tips Article

Been a while since I used the blog.  :)   (If you aren’t getting my Club Sales Secrets Weekly Tips please go to and subscribe).

Got this link from a colleague of mine, Tony Santomauro; he wrote this sales article.  Here’s the link:[5+Tips+to+Selling+Me]

Social Media Marketing Insights

CBI Magazine did an article in this month’s edition on using Social Media in the club business.  As most of you know the entire subject of internet marketing has been a huge focus of mine for the past 3 years.  I’m putting the link to the article here because many of you might not get the magazine since you need to be a member.

For those of you who want to get free tips on using internet marketing in the club business please sign up for our weekly tips at


Great Example of Using Internet

A large percentage of questions I get these days at seminars is about how to use the Internet more effectively.  I find that teaching theory is one thing but people do better when I give examples.  In this week’s tutorial I am showing you a great example of how one retailer is using basic internet strategies to get new customers and get repeat purchases.  This 5 minute video has great visuals too.  I usually just embed the video below my posting but lately–because my videos are getting a decent number of views, I have to disable the embed feature to prevent people from hacking my videos and putting their ads in the front of them!  Pathetic but the downside to driving traffic to your site.  LOL  So, here’s the YouTube link.   And, please do me a favor and like this (vote on it below the video) or make a comment back on YouTube.  It helps my rating.  :)

Fight Weather Sales Woes

For those of you living on the East Coast this winter has been a tough one in terms of bad weather.  We all know that weather issues can be a nightmare for club sales and marketing efforts.  Heck, even if you don’t live in a place where weather causes a lot of interruptions there’s always the risk that something out of our control negatively impacts prospect traffic.  In this video I’ll talk to you about how to take any interruption–planned or unexpected–and turn it into a sales opportunity.

“Special” Can Generate Revenue

When every business is looking for more ways to generate revenue, this video discusses how you can do this and shows you how one “special” offering got me to pay more.  Please go to for more tips and free materials. 

2D Bar Code Marketing

If you haven’t already seen an example of 2D bar codes on marketing pieces then you have to check this video out. Heck, even if you have it is interesting to explore the health club possibilities. This past year Esquire was the first big name in the US to use them and they did it not in ads but in creating an interactive element to their traditional magazine. I think it is fascinating. After you watch it let me know if your club is using this and, if so, how?

Telephone Message Strategies

In the health club business salespeople have to know how to successfully follow up with tours via phone when they leave without joining.  In this short 5 minute video I explain the key strategies you should follow to improve your call-back rate and ultimately more health club sales.

Clever Joint Marketing Idea to Prompt Creativity

We know that joint marketing efforts are proving to be some of the most successful and least costly in a clubs marketing plan these days.  Jay Abraham said, “If you want to inprove your business by 10% study what successful people in your industry are doing and  model them.  However, if you want to increase your business by 100% go outside your industry and see what others are doing and take it back to yours.”  In this short video I show you a clever idea I came across the other day while traveling.  What are your thoughts or ideas?  Leave a comment.

How easy it is to make a video

At the NEHRSA (New England Health, Racquet & Sportsclub Association) convention last week I gave a 3 hour workshop on Internet Marketing.  I was showing the group how easy it was to use the Kodak Zi8 video.  Although I cut part of my head off, it is easy!  Hear what one attendee had to say; good tip for us all.

Using Technology with Guerrilla Marketing

Now, what I’m going to show you in this video is totally cool! I can see the possibilities of using this type of gadget in health club sales. What do you think? It’s less than a 4 minute video.