A large percentage of questions I get these days at seminars is about how to use the Internet more effectively. I find that teaching theory is one thing but people do better when I give examples. In this week’s tutorial I am showing you a great example of how one retailer is using basic internet strategies to get new customers and get repeat purchases. This 5 minute video has great visuals too. I usually just embed the video below my posting but lately–because my videos are getting a decent number of views, I have to disable the embed feature to prevent people from hacking my videos and putting their ads in the front of them! Pathetic but the downside to driving traffic to your site. LOL So, here’s the YouTube link. And, please do me a favor and like this (vote on it below the video) or make a comment back on YouTube. It helps my rating.
For those of you living on the East Coast this winter has been a tough one in terms of bad weather. We all know that weather issues can be a nightmare for club sales and marketing efforts. Heck, even if you don’t live in a place where weather causes a lot of interruptions there’s always the risk that something out of our control negatively impacts prospect traffic. In this video I’ll talk to you about how to take any interruption–planned or unexpected–and turn it into a sales opportunity.
When every business is looking for more ways to generate revenue, this video discusses how you can do this and shows you how one “special” offering got me to pay more. Please go to www.CaseyConrad.com for more tips and free materials.
With marketing response rates decreasing and more people going to the clubs’ website to get information, fewer information calls are happening. This makes the value of every call higher than ever before. In this short video I will walk you through some of the core concepts for info call success. If you want more sales tools, click on the www.HealthClubSalesTraining.com link.
The membership presentation stage of the fitness sale is often the most difficult for salespeople. It doesn’t have to be. If you follow some basic guidelines you can make it easy for the prospect to choose and ultimately sell more health club memberships.
After my last post talking about the referral mindset, I had so many questions from followers wanting some tips on how to obtain more referrals that I’ve put together this video. Get out there and work those referrals!