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With marketing response rates decreasing and more people going to the clubs’ website to get information, fewer information calls are happening. This makes the value of every call higher than ever before. In this short video I will walk you through some of the core concepts for info call success. If you want more sales tools, click on the www.HealthClubSalesTraining.com link.

Every club operator knows they should be doing more with social media but often they site the inability to create enough content to keep up with posts, comments and tweets!  In this short video I will share with you the secret that makes conent creation a lot easier.

The membership presentation stage of the fitness sale is often the most difficult for salespeople.  It doesn’t have to be.  If you follow some basic guidelines you can make it easy for the prospect to choose and ultimately sell more health club memberships.

Within the last year the number one question I am asked at seminars, trade shows and on-line training events is “How does my club generate more leads?”  Yea, maybe the big clubs are still getting enough response from their traditional marketing efforts but the single club operators and smaller boxes are really struggling.  In this quick 5-minute video I bring you back to some fundamentals that must be asked and answered as it relates to how you are generating leads.