CaseyConrad.com

CBI Magazine did an article in this month’s edition on using Social Media in the club business.  As most of you know the entire subject of internet marketing has been a huge focus of mine for the past 3 years.  I’m putting the link to the article here because many of you might not get the magazine since you need to be a member.

http://content.yudu.com/Library/A1qr2y/February2011ClubBusi/resources/50.htm

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Casey

A large percentage of questions I get these days at seminars is about how to use the Internet more effectively.  I find that teaching theory is one thing but people do better when I give examples.  In this week’s tutorial I am showing you a great example of how one retailer is using basic internet strategies to get new customers and get repeat purchases.  This 5 minute video has great visuals too.  I usually just embed the video below my posting but lately–because my videos are getting a decent number of views, I have to disable the embed feature to prevent people from hacking my videos and putting their ads in the front of them!  Pathetic but the downside to driving traffic to your site.  LOL  So, here’s the YouTube link.   And, please do me a favor and like this (vote on it below the video) or make a comment back on YouTube.  It helps my rating. 

http://www.youtube.com/watch?v=2cpmcQs6ZGo

If you haven’t already seen an example of 2D bar codes on marketing pieces then you have to check this video out. Heck, even if you have it is interesting to explore the health club possibilities. This past year Esquire was the first big name in the US to use them and they did it not in ads but in creating an interactive element to their traditional magazine. I think it is fascinating. After you watch it let me know if your club is using this and, if so, how?